![]() ![]() When marketers talk about personalization, they are usually referring to name tags including the receiver’s name in their email campaigns, sending abandoned cart emails, or recommending products based on past purchases. What is Real Personalization in Marketing? The point is, maybe we’re using personalization wrong. What if you also recognized their tendencies or wrote email copy like an actual human being instead of a business? Sure, you can recognize your customers’ names. In other words, just because people are more likely to buy from a marketer who uses their name versus a marketer who doesn’t, what about the marketer who does more than use name tags? Gladly’s 2020 Customer Expectation report found that 84 percent of consumers will spend more with a brand that offers personalized customer service.īefore I start to sound like every other content writer talking about personalization in marketing, let me ask you a question.Įven though the above statistic says that consumers are more likely to buy when they receive personalized service, is that the best you can do? They can use individual customer names, offer relevant products based on past purchases, and generally treat customers like the humans they are.Įven consumers are familiar with the power of personalization. Personalization helps marketers interact with a massive customer base in a way they have never been able to before. We’re not debating that personalization works. Seventy-eight percent believe it has a strong or extremely strong impact. In the end what we’re really wondering is:Ī study found 99 percent of marketers find personalization advanced customer relationships. If it does, is it significant enough to matter? ![]() Why Personalization Works…Sometimesįor the most part, marketing personalization works.Īll of the recent data shows it, and marketers everywhere swear by it.īut let’s talk about how marketers implement personalization and whether or not it’s the best strategy.ĭoes adding people’s names to your email campaigns or changing the color or copy of a button really help? The problem is with how we think about personalization. The problem isn’t personalization itself. Which is exactly the point of personalization strategies. ![]() While some of those tips are good, others do little to increase your overall ROI. You’re testing all of the newest tips, tricks, and strategies you can find. You are digesting as much content as you can. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. If you’re like most eager marketers, you’re are trying to keep up with personalization. So why in the world would I promote depersonalized marketing? Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |